How SEO and Ads Support Each Other Without Competing
Most marketing teams split SEO and PPC into separate budgets and strategies. Their SEO gets handed to one group, and PPC goes to another. But nobody talks about how the data from ads could make your content rank better. But businesses running both SEO and PPC together usually see a...
Why Some Businesses Struggle With Ads Even When They Spend a Lot
You've got the budget. You've launched the ads. But somehow, paid advertising still isn't working. The truth is, most businesses struggle with PPC campaigns for reasons that have nothing to do with spending more. It's about where that money goes and how your ads actually connect with people who want...
Saving Ad Budget Without Losing Impact
Struggling to optimise your ad budget and make your campaigns more efficient? You’re in the right place, because this guide breaks down exactly how to fix that. We’ll show you how to stretch your ad budget without sacrificing performance, and help you get the most out of Google Ads. You’ll...
Maximising ROI on AdWords and Social Campaigns in 2026
Most businesses make more or less $2 for every $1 they spend on Google ads. That sounds promising, but many marketers still don’t know whether their campaigns are actually profitable. They focus on clicks, impressions, and flashy metrics, while revenue, cost per acquisition, and true ROI get ignored. But those...
Google Ads on a Shoestring Budget: Setup for Local Biz
Running a local business with a tight marketing budget can feel overwhelming. When you search Google, local business ads from big brands with deep pockets dominate the top spots. As a result, your business sits buried on page three, invisible to people who need what you offer. Note that you...
5 Reasons Why You must use Adwords for Your Business
Google AdWords is a pay-per-click service. It lets you create and run your business ads. These ads are displayed in the Google’s search results. If you can use the right keywords for the target audience, then you will be reaching people who are interested in your business. AdWords have been...
