Maximising ROI on AdWords and Social Campaigns in 2026
Most businesses make more or less $2 for every $1 they spend on Google ads. That sounds promising, but many marketers still don’t know whether their campaigns are actually profitable. They focus on clicks, impressions, and flashy metrics, while revenue, cost per acquisition, and true ROI get ignored. But those…
Google Ads on a Shoestring Budget: Setup for Local Biz
Running a local business with a tight marketing budget can feel overwhelming. When you search Google, local business ads from big brands with deep pockets dominate the top spots. As a result, your business sits buried on page three, invisible to people who need what you offer. Note that you…
5 Reasons Why You must use Adwords for Your Business
Google AdWords is a pay-per-click service. It lets you create and run your business ads. These ads are displayed in the Google’s search results. If you can use the right keywords for the target audience, then you will be reaching people who are interested in your business. AdWords have been…
