How SEO and Ads Support Each Other Without Competing
Most marketing teams split SEO and PPC into separate budgets and strategies. Their SEO gets handed to one group, and PPC goes to another. But nobody talks about how the data from ads could make your content rank better. But businesses running both SEO and PPC together usually see a...
How to Align PPC with SEO for a Unified Search Strategy
Welcome to Oikos Project. We're here today to solve one of digital marketing's biggest puzzles: why so many businesses throw money at Google ads and SEO like they're playing two different games. The truth is, most companies treat their digital marketing strategy as if paid ads and organic rankings live...
5 Things a successful PPC Manager has to do Every day
As a PPC manager, you have to look into the data every day. You should be able to spot trends quickly and adapt your marketing strategy accordingly. Here are five things that a successful PPC manager has to do daily. Plan for the day You should make a plan before...
